Building products and brands | Point to Point Advertising Agency

Point to Point And Fauquier Health System Begin Partnership Point to Point, a full service advertising agency in Cleveland, Ohio, announced the addition of Fauquier Health System to its client roster.

The Warrenton, Virginia-based healthcare facility made the selection after a nationwide review.

“What set Point to Point apart from other agencies was their depth of insight into the healthcare field and their ability to convey our brand promise in a unique and compelling way.” says Christy Connolly, Vice President of Strategic Services for Fauquier. “They really demonstrated a desire to dig deeper to understand what makes our hospital unique.”

As agency of record, Point to Point will handle a wide range of duties, including strategic planning, creative and media.

“Fauquier Health System has a unique patient-centered philosophy, and they are able to deliver a truly superior patient experience,” notes Point to Point Vice President Michelle Mulchin. “We’re excited to help tell their story.”

With the addition of Fauquier Health System, Point to Point continues to expand its health and wellness expertise. Point to Point has also worked with The Sisters of Charity of St. Augustine Health System, University Hospitals, The Free Clinic, The Visiting Nurses Association and The United Way.

Announcing the 2008 Point to Point Internship Program. Need some real-life agency experience? Need credit hours? Need beer money? Maybe we can help.

We are currently looking to fill two paid internship positions for the summer:

Copywriter
Art Director/Designer

How to Qualify. To be considered, you must be a junior or a senior pursuing a major in marketing/advertising or graphic design.

What to Expect. As an intern, you will become an integral part of the Point to Point creative department. You will be teamed with a second intern and will work a variety of projects, including real-life client assignments, internal communications pieces and (from time to time) some filing and copying. You can expect to be taught, guided and mentored by our award-winning staff of writers, designers, art directors and interactive gurus. And in return you will be expected to work hard, challenge yourself and have a “do whatever it takes” mentality.

Hours. Flexible. Our internships are set up for 30 hours per week. (although this is the ad biz, and if the ideas don’t come in 30 hours, you will be expected to put in the extra time that is necessary).

Duration. 6 -10 weeks, depending on scheduling and needs of student.

How to Apply

Step 1: Tell us about yourself. Please send a cover letter, resume and 3 creative samples to:

Point to Point
ATTN: Internships
23240 Chagrin Blvd., Suite 200
Cleveland, OH 44122

Or if you prefer to do everything electronically (we certainly do), send a pdf to internships@buildamovement.com.

Step 2: Wait. Just a little. We will be taking the week of April 7th to make our evaluations. Students who are being considered for the positions will be notified by phone.

Step 3: Let’s talk. We will schedule in-person interviews from April 8 - 18. Given that exams might be taking place during this time, we are willing to be flexible.

Step 4: Get to work. Internships will commence the first week in June, or thereabouts, depending on student availability.

Point to Point adds Moen Commercial Products to Client Roster (September 28, 2007. Cleveland, Ohio.) Point to Point, a full-service advertising agency based in Cleveland, today announced it has secured a new client in the building products industry. Moen, one of the world’s largest manufacturers of plumbing supplies and the #1 faucet brand in North America has selected Point to Point as the agency of record for its commercial business unit.

“We’re thrilled to add an innovative company like Moen to our roster, as the building products market has long been part of our core focus,” said Mark Goren, president of Point to Point. “We look forward to working with Moen to develop a strong commercial brand that builds upon the Moen tradition and continues to set them apart from the competition.”

As agency-of-record for the business unit, Point to Point will handle a full range of duties, including strategic planning and creative development.

“Throughout the pitch, Point to Point showed terrific insight into the building products category and we’re eager to tap into their deep experience and knowledge,” said Tom Liebhardt, Moen director of marketing services. “Moen has long stood for innovation, superior quality and long-lasting durability, and from the start their team proved they have both the strategic and creative teams that will help move forward the Moen commercial business.”

AAMA and Point to Point receive kudos from Adweek (May 8, 2007. Cleveland, Ohio.) It’s only fair that an organization whose sole purpose is testing had its own ads put to the test. And the good news is — it passed with flying colors.

A new branding campaign for The American Architectural Manufacturers Association recently received a very favorable review from adweek.com’s Mark Dolliver.

The campaign, which aims to get consumers and professionals to specify AAMA-certified windows, focuses on the organization’s stringent and thorough testing procedures.

“We could have gotten very technical and scientific with this campaign,” notes creative director Mike Hudock, “but we thought it would be more powerful and effective to take a more consumer-friendly approach.”

Apparenly, adweek.com agreed.

Point to Point and COSE begin partnership (May 1, 2007. Cleveland, Ohio.) After a lengthy agency review, Point to Point has been named lead marketing partner for the Cleveland Council of Smaller Enterprises (COSE).

As agency-of-record for this 17,000-member organization, Point to Point will handle a full range of duties, including, strategic development, creative and media planning and buying.

“Point to Point brings a fresh energy and perspective to our marketing challenges,” notes COSE Vice President Marketing and Member Services Marianne Trimm. “Small businesses in Northeast Ohio don’t fully understand all the different ways we can help them. We need to find innovative ways to communicate the benefits of membership.”

Point to Point President Mark Goren adds, “COSE has a history of advocacy and a commitment to the success and growth of Northeast Ohio. They have a really exciting and interesting story to tell. And we feel privileged to help tell it.”

The agency has already begun work on an extensive branding initiative. Creative will follow in the coming months.

Point to Point has big showing at Cleveland Ad Show (March 5, 2007. Cleveland, Ohio.) For the fourth year in a row, Point to Point brought home a truckload of creative awards at the Cleveland Addys. At the March 2nd ceremony, the agency had 25 separate pieces recognized, accounting for an amazing 20% of the total show.

“We’re excited that so many of our clients were honored,” says Creative Director Mike Hudock. “They’re all advocates for impactful, breakthrough work, and it’s great that their vision was recognized.”

Among those awarded were La-Z-Boy Contract Furniture, Sherwin-Williams, The United Way, Simonton Windows, The American Architectural Manufacturers Association, The Domestic Violence Center, The Free Clinic, and The Gathering Place.

The agency was awarded in a variety of media, as well, including interactive, print, video, and direct mail.

The Cleveland Addys is the first step of a three-level competition, which culminates with the National Addys, June 9th in Louisville, Kentucky.

In the past, Point to Point has represented Cleveland well on the national level, bringing home 7 Gold National Addys over the past 3 years.

Advertising Age highlights Point to Point and United Way (February 26, 2007. Cleveland, Ohio.) A local United Way advertising campaign, created by Point to Point, is getting some high-profile national exposure, thanks to the folks at Advertising Age. The publication, one of the advertising industry’s most respected and trusted, is featuring the ads and posters in their February 26th issue.

The campaign, themed, “I Wish,” juxtaposes the wishes we all have with the wishes of those in need. The contrast between the two is intended to remind readers how good they really have it, and perhaps encourage them to spread a little bit of their good fortune.

Have ya noticed our new website? (January 29, 2007. Cleveland, Ohio.) When you logged on to our website today you were probably expecting to be greeted by that familiar red bouncing ball. Or the weird conglomeration of faces that you’ve come to know and (admit it) love.

What you got, instead was, well, this.

It’s our new website. And it’s just one part of our new identity system that we unveiled this past month. (You should see our biz cards and invoices, they’re equally amazing.)

“We wanted our ID to better reflect how we approach our clients’ business.” says president Mark Goren. “It’s not enough anymore to simply try to get a customer’s attention. You have to think bigger. You have to ask, ‘What can we do to make our clients’ products more pervasive? What can we do to make them an inseparable part of their audience’s lives? What can we do to create a movement?’”

Goren adds, “We didn’t want our new identity to just look good, we wanted it to embody our commitment to doing more.”

Mannington “Right for Ever Room” Campaign featured in Adweek (May 31, 2005. Cleveland, Ohio.) A new print and interactive campaign for Mannington carpet shows scenes filled with intentional mistakes. But adweek.com found nothing wrong with the work at all.

In fact, their resident ad critic, Mark Dolliver, praised the campaign for its ingenuity and interactivity. (Or maybe he scored 100% in his search and was feeling particularly good at the moment.) Whatever the case, he seemed to like it.

The unique three-ad series asks architects and designers to look for the things that are out-of-place, mixed up or just plain bizarre, and then invites them to find the answers at Mannington’s web site.

“Our goal was to get our audience to spend a few extra moments with the ad and then of course to view Mannington’s full collection online,” says P2P account leader, Heather Evans. “Initial indication is the campaign has created quite a buzz.”

To see the work, and play the game, go here.

To view Mr. Dolliver’s critique, go here.

Point to Point adds 4 to client roster (March 9, 2006. Cleveland, Ohio.) Point to Point Communications is pleased to announce the addition of Simonton Windows, Mannington Commercial, the American Architectural Manufacturers Association (AAMA) and Technoform to its client list.

Parkersburg, W.Va.-based Simonton Windows, which began project work with P2P in August 2005, is one of the nation’s leading window and door manufacturers. The company retained Point to Point to develop and implement branding initiatives for its StormBreaker™ Plus line of impact-resistant windows.

Mannington Commercial, headquartered in Calhoun, Ga., is a leading manufacturer of resilient and carpet floor coverings for commercial markets. Point to Point has been charged with a complete rebranding of the company to enhance awareness of its commercial carpet products among architects, designers, dealers and end users.

AAMA, located in Schaumburg, Il., is the fenestration industry’s preeminent source of performance standards, product certification and educational programs and boasts a membership of nearly 300 companies. Point to Point was retained to develop a comprehensive brand messaging strategy.

German-based Technoform specializes in the design, production and distribution of warm-edge insulating glass spacers and thermal insulating struts. Point to Point was named the agency of record for the company’s North American division, and has helped it launch and nurture a strong brand presence throughout North America for its two core products: I-Spacer™ warm-edge insulating glass spacers and I-Strut™ integrated solutions.

These additions strengthen Point to Point’s focused commitment to pursue and service companies within the building and interior design products market segment. Some of the agency’s existing clients in related industries include Sherwin-Williams and La-Z-Boy Contract Furniture.

Simonton Windows work receives national recognition (December 13, 2005. Cleveland, Ohio.) Simonton StormBreaker Plus windows can stand up to hurricane-force winds, flying debris, and it appears, the critical eye of Adweek ad critic Mark Dolliver.

A trade campaign introducing the product line recently received quite a nice review from the nationally-respected columnist on adweek.com.

The 8-ad series, which broke in November, demonstrates to builders and contractors that Simonton windows not only protect the homeowner, it protects them as well.

“There’s a lot that can go wrong on a jobsite,” notes Creative Director, Mike Hudock. “And with Simonton’s innovative products and great service, builders can better deal with – and even avoid – those challenges.”

To read Mr. Dolliver’s review, go to adweek.com or click here to see a pdf of the review.

Point to Point President featured in Kitchen & Bath Design News (October 25, 2005. Cleveland, Ohio.) “In the kitchen cabinet segment, most companies have not risen to the challenge of creatively articulating the specific benefits their cabinets offer.”

That’s the premise of a recent editorial written by Point to Point founder Mark Goren for Kitchen and Bath Design News. The article, which ran in the October issue of the magazine, goes on to offer advice to kitchen cabinet companies who want to stand out from their competitors and position themselves for greater success long term.

A pdf of the article is available here.