How do you move a community with a serious case of donor fatigue to be a champion for your cause? Connect them not to the organization, but to the people in need.

The Catalysts. Print and outdoor to build awareness, broadcast to build credibility, internal communications to build excitement within, point of sale to convince donors at the moment they are able to give.
The Movement. The community’s spirit of giving was reenergized. In the four years that we’ve been working with United Way, over $170 million has been raised. And in 2006-2007 — a year in which the community at large was struggling economically — United Way collected an astonishing $43 million, which not only met, but exceeded its ambitious goal.