How do you move children from “I want to play video games” to “I want to swim, bike and run in a triathlon”? Understand what motivates them, and appeal to their competitive spirit.

The Catalysts. Logo and theme to give the event credibility, print ads and posters to solicit entries, t-shirts to promote the event, event-day signage to create excitement, awards to honor the entrants.
The Movement. A runaway success. In its inaugural year, entries for the Tick Tock Triathlon exceeded capacity by a whopping 23%.