How do you launch a new product to coastal builders and move them from “I’ll take any hurricane window” to “I must have StormBreaker Plus”? Show them that you can help them weather every storm. Especially the ones they face on the job.

The Catalysts. Print advertising to build awareness, interactive to drive web traffic and educate, direct mail to introduce products, trade show communications to generate excitement, internal communications to inspire staff, support materials to help the channel, catalogs to help close the sale.
The Movement. Builders were blown away. In the first year of the campaign, Simonton gained a substantial foothold in many new markets, increased share in existing markets and is now positioned for significant growth.