How do you move the Sherwin-Williams paint brand from “Cover The Earth” to “Care for the Earth”? Show that you have the products, the programs and the passion to truly make an environmental difference.

The Catalysts. Identity and print ads to build awareness, collateral to build credibility, interactive to drive traffic, GreenSure certification program to establish Sherwin-Williams as an environmental leader.
The Movement. In just five years, Sherwin-Williams went from zero recognition in the “green” segment to the undisputed leader among coatings brands in North America.