How do you move architects and designers from “Sherwin- Williams is a house paint” to “Sherwin-Williams is my design partner”? Start a dialogue. Build a relationship. Show them that you have the products and the passion to help them achieve their vision.

The Catalysts. Design contest to create a buzz in the A&D community, print ads to highlight winners, newsletters to maintain the dialogue year-round, direct mail to introduce products, email to drive trade show traffic, ongoing print ads to build the brand.
The Movement. Let us paint you a picture. Sherwin-Williams is now the #1 specificed paint, market share grew substantially, brand awareness increased in the A&D segment, and specification has shown year-over-year growth.