How do you move the A&D community from “Mannington bores me” to “Mannington inspires me” and get them to take a look at your new carpet designs? Create brand interactions that are exciting, inspiring and fresh. Just like the designs themselves.

The Catalysts. Identity to reinvigorate the brand, print to build awareness, interactive to engage the customer, packaging and sample folders to encourage specification.
The Movement. Architects and designers were simply floored. Ad readership was unprecedented. Visits to the Mannington website increased sharply. And qualitative research shows that Mannington’s redesigned sample books are finding a more prominent place in architects’ libraries. Most impressive of all, after years of declining sales, Mannington is now experiencing a significant upswing in specifications within the A&D community.