How do you move builders from thinking, “Technology is too cumbersome and complicated,” to thinking, “It’s just what I need to overcome my daily challenges”? Talk to them in a language they can relate to.

The Catalysts. Product naming and identity system to make offerings easy to understand, posters to build awareness, website and brochures to inform and educate, giveaways and incentives to drive trade show traffic, trade show support to help close the sale.
The Movement. A knockout success. With the launch of the campaign at the International Builders’ Show, potential customers came to the HomeSphere booth in record numbers. In the first year, HomeSphere far exceeded its sales goals. And for the long haul, the HomeSphere brand is well positioned against the onslaught of tech-talking competitors.