How do you move architects, builders and homebuyers from asking, “What’s AAMA?” to asking, “Are my windows AAMA certified?” Show them how much effort your organization puts into making sure their windows are the best.

The Catalysts. Trade and online advertising to build awareness, collateral materials to build understanding, point of sale to build relevance and preference among end-users, trade show support to enhance presence, interactive tools to give members a simple way to acquire marketing materials, and email blasts to maintain awareness.
The Movement. A certifiable success. In its first year, the campaign generated significant increases in leads and requests for information among key audiences. It also increased awareness and associated value of manufacturers’ products.